Be Original Americas™

TAGWERC is an official partner of the "Be Original Americas™" initiative. The non-profit organization Be Original Americas is dedicated to educating, informing and adding value to original design. Their conviction: Design affects our environment, economy and ethical well-being. Design originals are subject to a value chain, the preservation of which is an existential component of our society, the furnishing expert TAGWERC is also convinced. For this reason, TAGWERC only sells design drafts produced under license, also commonly known as "Design Originals".

"Product piracy is particularly widespread in the interior design sector," says TAGWERC. Those who save on price run the risk of buying a design copy - including compromises in appearance and quality. The danger is so great because pirated copies are sometimes offered with the original images of the licensed manufacturer. In the end, the supposed bargain doesn't pay off.

On the one hand, design replicas do not undergo the security checks that licensed originals are subjected to before being sold. The TAGWERC Design TEAM warns: "This can be particularly dangerous when operating lights copies, for example." On the other hand, the sale, yes even the import of pirated copies is illegal in some countries. This makes the purchase of a pirated copy a one-way street, because legal resale is not possible. After all, counterfeit products lack added value. Anyone who buys a counterfeit is ultimately starving artists and creatives.

This is also where Be Original Americas™ comes in with its commitment. The US-based organization has been initiating courses and awarding student scholarships since 2012. In terms of design, Be Original Americas claims to work directly with the US Customs and Border Protection. The cooperation between Be Original Americas and TAGWERC is intended to sensitize people worldwide to the importance of original design. Be original!