Color psychology | red

'Seeing red', 'turning red', strolling down the 'red carpet' - all these expressions clearly show one thing: the color red is emotional. As its waves oscillate most slowly, red is actually the densest and heaviest of all colors. On the one hand, we associate love and passion with red, but on the other hand we also associate it with danger. Since colors trigger associations and are automatically accompanied by feelings and emotions, colors are the perfect brand ambassadors. This is why colors have been used in product marketing for a very long time and in a very targeted manner.

One example that everyone is probably familiar with is the cola lemonade that is advertised with white lettering on a red background. Alongside blue and yellow, red is a so-called primary color. Whether the tone is perceived positively or negatively depends on its intensity and the individual experience of each person. In any case, red increases the body temperature and heats up the blood circulation. This is why red in the living room, for example, stimulates conversation and is considered the most emotional of all colors in interior design.