Color psychology | red

‚Red to see, to turn red, over the red Carpet‘'Strolling' – all these expressions clearly show one thing: the color red evokes emotions. Because its waves oscillate the slowest, red is indeed the densest and heaviest of all colors. On the one hand, we associate red with love and passion, but on the other hand, also with danger. Since colors trigger associations and are automatically linked to sensations and feelings, colors are the perfect brand ambassadors. Therefore, colors have been used very deliberately and for a very long time in the field of product marketing.

An example that everyone is probably familiar with is cola lemonade, which is advertised with white lettering on a red background. Red is, besides... Blue and Yellow A so-called primary color. Whether the tone is perceived as positive or negative depends on its intensity and each individual's experience. In any case, red raises body temperature and heats up the circulatory system. Therefore, red in the living room, for example, stimulates conversation and is considered the most emotionally evocative of all colors in interior design.