Color psychology | yellow

Yellow, The color of enlightenment and the sun is one of the three primary colors. It is said to be – alongside Orange Yellow may have been the favorite color of the painter Vincent van Gogh. Indeed, yellow invigorates the mind and is associated with truth, knowledge, and wisdom. In many cultures, yellow represents the divine and the beautiful.

Yellow is radiant and is the most easily perceived of all colors, even from a great distance. What began with the legendary Checker Cab has become a tradition in New York City to this day: yellow as the taxi color. Yellow shines and, in combination with Black This color duo serves a warning function in the animal kingdom. Wasps and hoverflies, for example, are yellow, not to mention the fire salamander. Warning signs have a yellow background, and safety vests are also yellow, neon yellow.

Yellow is often used as a wall color, but as a home accessory or even a design object? Rarely. Completely unjustly! Because yellow awakens the spirit and brings good cheer into the home. Yellow cushions, a yellow wardrobe, a yellow pendant light A yellow chair, a yellow sideboard – the radiance of this energetic color and its positive effect on our psyche is often underestimated.

For those who find it too daring to decorate an entire room in yellow, individual design objects from the collection offer a solution. TAGWERC Design STORE offers the opportunity to skillfully incorporate yellow elements and thus gradually approach the topic. Here you'll find yellow design objects and yellow home accessories that are guaranteed to lift your spirits.